MAGGIE MARILYN
Forever / The best of it
“We believe in clothing as a passport. When done right, it has the power to take its wearer to a disposition more joyful, hopeful and courageous. And when buoyed by the right mission, clothing can inspire its wearer to change their world.” - Maggie Hewitt, Founder and Designer
When Maggie Hewitt started designing this capsule, “New Zealand was at the beginning of one of its wettest summers on record. But despite the blueprint for disappointment, driving along coastal roads and past local beaches, you were hard-pressed to find an empty plot of land not occupied by people choosing to make the best of it”, says Hewitt.
She said, “that summer reminded me of a childhood largely spent on, in, and near the ocean – even on its worst days. Dipping in and out of the Bay of Islands’ local sailing clubs with my three sisters. Places so steeped in nostalgia that within them time stands still, and frequented by those who understand what it means to do what they love, even when it doesn’t feel easy. Sailors possess an optimism borne not from naivety but instead the quiet knowing that if they just stay the course, good days are coming.
Bringing this collection to life made me reflect on how grateful I am for Maggie Marilyn and the constant it has been throughout my twenties as I now approach my thirties”, says Hewitt. “I’ve grown up alongside this brand and, despite the challenges, it still feels like such a privilege to participate in an industry where we are tasked with making beautiful things that make people feel good about themselves and the future - and if I can affect positive change while I’m here, then that makes it all the more fulfilling”, says Hewitt.
Throughout the capsule you will find hand painted floral prints inspired by her mother’s garden roses, an abundance of stripes synonymous with previous capsules and in Maggie Marilyn’s DNA since the beginning. The stripes that feature in this capsule all pay homage to the stripes hidden in the details of a perfect summer: from the lifejackets, the faded racing stripes on the side of a boat, the shirt you throw over swimwear to the beach, and towels lined up for bodies to lie shoulder to shoulder. Sparkles are also a feature, where Hewitt took inspiration from the way the sun hits the ocean on a bluebird day, as well as riches of juxtaposing textures; boucle wool shackets over striped swimwear; denim jeans next to bubbled satin silk blouses.
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